METZTLI MILÁN ROMÁN

Nació en Ciudad de México, creció y vive en Mazatlán, Sinaloa. Desde pequeña, desarrolló una pasión por todas las cosas artísticas, creativas, culturales, innovadoras y de moda.

Tiene una licenciatura en Diseño de la Comunicación Gráfica. Ha trabajado para agencias, corporativos, empresas y marcas como Makken, Grupo Arhe, The Inn Hotel Group y Alamo Rent A Car México. Ha impartido clases de Apreciación de Arte Contemporáneo y Plástica Contemporánea en la Universidad Autónoma de Durango, Campus Mazatlán.

Además, durante su carrera ha tomado varios cursos, talleres y certificaciones, entre ellos:

• Teen Vogue Fashion U en Condé Nast, Nueva York.

• What is Contemporary Art?, impartido por el Museo de Arte Moderno de Nueva York.

• Diseño de Logos: Del Concepto a la Presentación, impartido por Sagi Haviv, partner y diseñador en Chermayeff & Geismar & Haviv.

• Las Estrategias y las Habilidades para las Negociaciones, impartido por la Universidad Nacional Autónoma de México.

• Design Thinking for Innovation, impartido por University of Virginia, Darden School of Business.

• Comunicación Efectiva para el Líder Actual, impartido por el Tecnológico de Monterrey.

• Storytelling en el Marketing Digital, impartido por University of Chicago.

En su experiencia profesional, con propósito, identidad y estrategia, ha logrado resultados:

• +$74M MXN en income digital acumulado: creciendo +309% paid media, +68% SEO, +104% email marketing, +376% redes sociales, mediante campañas multicanal de marca y rendimiento, en México.

• +1.1M de visitas anuales en un solo ecosistema digital, gestionando +50K interacciones anuales en redes sociales.

• Alianzas estratégicas exitosas con Mastercard, BBVA, American Express, Stori, entre otras.

• Patrocinio para Fundación Teletón México, en todo el país durante 2023.

• Exposición mediática a nivel nacional para National Geographic y Nat Geo Kids, Fox Premium, FX, Fox App y Fox Channel, Attila Distribution Group (Bomberg, Greubel Forsey, Hublot, L'Epee, entre otros) y Carlsberg Group, superando los KPIs de equivalencia de valor publicitario adquirido e impactos.

Encuéntrala en Instagram, Pinterest, LinkedIn, Goodreads y Apple Music.

Born in Mexico City, grew up and lives in Mazatlan, Sinaloa. Since little, she developed a passion for all things artistic, creative, cultural, innovative, and fashionable.

Has a bachelor in Graphic Communication Design. Has worked for agencies, corporates, enterprises and brands such as Makken, Grupo Arhe, The Inn Hotel Group and Alamo Rent A Car Mexico. Also has taught Contemporary Art Appreciation and Contemporary visual arts at Autonomous University of Durango, Mazatlan Campus.

In addition, throughout her career, she has taken several courses, workshops, and certifications, including:

• Teen Vogue Fashion U at Condé Nast, New York.

• What is Contemporary Art?, by the Museum of Modern Art, New York.

• Logo Design: From Concept to Presentation, taught by Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv.

• Negotiation Strategies and Skills, by the National Autonomous University of Mexico (UNAM).

• Design Thinking for Innovation, by the University of Virginia, Darden School of Business.

• Effective Communication for Today's Leader, by Tecnologico de Monterrey (ITESM).

• Storytelling in Digital Marketing, by the University of Chicago.

Throughout her professional experience, with purpose, identity, and strategy, she has achieved the following results:

• Over $74 million MXN in accumulated digital revenue: growing +309% in paid media, +68% in SEO, +104% in email marketing, and +376% in social media, through multichannel brand and performance campaigns in Mexico.

• Over 1.1 million annual visits within a single digital ecosystem, managing over 50,000 annual interactions on social media.

• Successful strategic alliances with Mastercard, BBVA, American Express, Stori, among others.

• Sponsorship for Fundacion Teleton Mexico, nationwide throughout 2023.

• National media exposure for National Geographic and Nat Geo Kids, Fox Premium, FX, Fox App and Fox Channel, Attila Distribution Group (Bomberg, Greubel Forsey, Hublot, L'Epee, among others) and Carlsberg Group, exceeding KPIs for equivalent advertising value and impressions.